It's official. Kyle Kuzma has signed a 5 year footwear and apparel endorsement deal with Puma. Kuzma is now one of the highest-earning players with Puma and a featured partner with the company. He also will be featured in brand campaigns and key product-feedback sessions and have creative control over future collections.
UMA Global Director of Brand and Marketing, Adam Petrick:
“The addition of Kyle to our expanding Hoops roster is a huge step for our brand. His performance on the court speaks for itself but his personality and style off the court fits perfectly with our team. He is tuned into the culture around the sport and we’re excited to collaborate with him as we move into the upcoming NBA season.”
"The No. 1 thing I was trying to look for was a little bit more control, a little bit more freedom to do certain things. Not to be restricted from an idea standpoint," Kuzma said. "Having a brand fully commit to me and see that I have visions too -- that could work out well for the brand and me as well. Puma was that."
Kuzma celebrating the signing by meeting local Laker fans on Fairfax Avenue, home to the Los Angeles streetwear scene, giving away free tee's and tacos.